If there’s a common buzzword in almost any industry these days, it’s sustainability. Its ubiquity tells us something about its importance — but even as we become more familiar with the term, the concept itself has become largely diluted.
Traditionally, our conversations around sustainability have been focused on two concerns: fighting global warming and conserving natural resources. These are indeed two serious challenges that need to be addressed on a global scale, but true sustainability goes beyond simple discussions of environmentalism.
If you look at the United Nation’s 17 Sustainable Development Goals, environmental concerns are just a fraction of what sustainability really means. It is not just about climate change; it’s about society, equal opportunity, health, education and creating healthy economies. A sustainable future is one in which goods and services are cheaper and easier to access for more people. It is a future that elevates our collective standard of living and allows future generations to do the same.
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